José Ribamar Smolka Ramos
Telecomunicações
Artigos e Mensagens
ComUnidade
WirelessBrasil
Fevereiro 2010 Índice Geral
25/02/10
• Eu detesto dizer "eu avisei..." [2]
de J. R. Smolka <smolka@terra.com.br>
para wirelessbr <wirelessbr@yahoogrupos.com.br>, Celld-group <Celld-group@yahoogrupos.com.br>
data 25 de fevereiro de 2010 10:26
assunto [Celld-group] Eu detesto dizer "eu avisei..." [2]
Let´s get back to business...
Segue abaixo cópia do trecho do sumário executivo de um relatório técnico
elaborado pelo Heavy Reading. Pena não dispor de US$ 3.995,00 (ou seriam £ ou
€?) para ler tudo.
http://www.heavyreading.com/details.asp?sku_id=2481&skuitem_itemid=1223
[ ]'s
J. R. Smolka
------------------------
Telco App Stores: A Bridge Too Far?
Network operators – including telcos, cable MSOs, and others that own and run
major networks – are at a crossroads. In the 15 years since the Internet became
a commercial phenomenon and the World Wide Web was invented, there has been an
explosion in the number of services that customers can access via their
telecommunications connections – and the vast majority were created and supplied
not by network operators, but by third parties.
Third parties will continue to be the main source of new services provided to
end users with broadband connections for the foreseeable future, and network
providers have only two choices: settle for being providers of only the
connection and perhaps a few major services; or work with third parties to add
value to the customer's overall experience of using Internet and Web services –
while increasing their own role in creating that experience, and the revenues
that go with it.
This has led to a major shift in the attitude of network providers toward
third-party application and content providers. Almost all operators are now
actively seeking ways to unlock and expose a range of valuable network assets
and enablers – including billing systems, subscriber profile information, and
application-specific QoS – to third parties.
Whether this effort will ultimately make much difference to the long-term future
of telcos is still an open question. To make a really big splash, telcos will
need to radically rethink the way they create, market, deliver, and support
services, and make partnering a top priority. This will require significant
organizational change; new technology platforms that massively accelerate
service delivery; and new business models for their service packages.
Operators will also need to create a platform compelling enough to persuade
developers to write to their platforms, rather than to device or other platforms.
Telcos will need to create the scale, business model, and capabilities that
developers really think they need – perhaps through collective and standardized
programs, rather than standalone efforts.
Many telcos have already established successful collaborative programs for
premium telephony, SMS, and IPTV services, showing that it is possible for
network operators to have strong relationships with third parties. Some have
gone further and created applications ecosystems specifically designed to
encourage third parties to create new applications for telco networks. In some
cases, these efforts have morphed into (or been augmented by) telco app stores
that mimic those already successfully deployed by device vendors. But network
providers will need to do far more if they are to remain relevant in the era of
multiplying Web services.
Telco App Stores: A Bridge Too Far? explores service provider plans to work more
closely with third-party service providers and developers, examining both the
enabling technologies and the business models that telcos and other service
providers believe they need. The report is based in part on an online survey of
more than 80 individuals working for 62 different service providers, across all
regions and types of provider. The survey looked at what assets telcos plan to
expose to third parties, and how; at the business models for doing so; and at
major catalysts and barriers.
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While the survey uncovered considerable confusion and uncertainty about the
details of working with third parties, most telcos agree on general principle
that they must work more closely with third parties. Respondents cited a wide
range of catalysts for moving in this direction, as shown in the excerpt below.
There was a strong emphasis on building a wider service portfolio and reaching
new types of customers.