José Ribamar Smolka Ramos
Outubro 2011 Índice Geral
• A propósito das últimas discussões...
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data 5 de outubro de 2011 22:18
assunto [wireless.br] A propósito das últimas discussões...
Hoje morreu um dos ícones do empreendedorismo e da inovação. Acho que a melhor homenagem que pode ser prestada é meditar sobre tantas coisas que ele disse em vida, e que ainda irão inspirar muita gente tempo afora.
A respeito desta sensação que as as grandes operadoras de serviços de telecom, essas malvadas, movidas exclusivamente pelo interesse financeiro, só tomarão jeito se viverem debaixo da vigilância eterna e severa do governo (e não da agência reguladora, porque ela sempre será mole demais, e fatalmente será cooptada pelas operadoras), vale lembrar o comentário feito por Steve Jobs em fevereiro de 1996, em uma entrevista à revista Wired, sobre as grandes redes de broadcasting de televisão (que tem fama mais ou menos parecida - ou pelo menos dizem que a Globo tem):
"When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth."
E já que estamos aqui, nesta mesma entrevista ele disse o seguinte, falado sobre o design, mas com um pouco de imaginação dá para estender para outros domínios também.
"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don't take the time to do that.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people.
Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have."
J. R. Smolka
ComUnidade WirelessBrasil BLOCO